This is from a series of visualization images that were created with sketching and Adobe Illustrator to accompany web copy to help communicate and describe the product in a fun and fresh way. Click on images to enlarge.

Web copy:
(Bumper Plate FAQ)

Why bumper plates?

The “end state” of the Olympic lifts is overhead or at the shoulder. Many lifters drop the weights from overhead. Since bumper plates are almost entirely rubber, being dumped from the shoulder or overhead will not damage the weights, bar, floor, bystanders, the lifter, etc.

Web copy:
(Bumper Plate FAQ)

Can I drop the 10 pound bumpers like I see my favorite athletes do?

Drop away. We are confident that our 10 pound bumper plates can handle the abuse, and they are backed by our fully comprehensive warranty for 1 year just in case.

Web copy:
(Bumper Plate FAQ)

What does durometer mean?
Durometer is a measure of hardness of a material. It ranges from 0-100, and the higher the rating the harder the material, and the higher the material’s resistance to indentation.

Anything above 65 is acceptable for bumper plates. Our plates are considered to be excellent.

Web copy:
(Bumper Plate FAQ)

Why do different weight bumper plates have different durometer readings?

In general, the lighter bumper plates have a higher durome-ter reading because they need to be more rigid to withstand the stress of being dropped.

Heavier plates have more surface area to distribute the stress, so they do not need to be as hard.

Web copy:
(Bumper Plate FAQ)

My bumpers smell. Do you carry bumpers that don’t smell?

Sometimes the bumpers smell due to the way that they are made. It isn’t permanent.

Web copy:
(Bumper Plate FAQ)

The best remedy is to let them air out in the sun for about 5 days.

Web copy:
OSO Mini Bar Barbell

….If you have kids intrigued about barbell movement, give them this OSO Mini Bar Barbell, its way cooler than a plain old PVC pipe!

The diameter of the bar it perfect for tiny kid hands so they can easily start practicing their hook grip!

 

Web copy:
(Bumper Plate FAQ)

My bumpers are greasy? How can I get the grease off?

The bumpers are greased as a part of the manufacturing process. Sometimes the factory doesn’t clean the plates well enough.

Here’s what we do to de-grease these bad boys:
We wash the bumpers about 3 times, with paper towels, soap, and water.

 

 

This is from a series of visualization images that were created with sketching and Adobe Illustrator to accompany web copy to help communicate and describe the product in a fun and fresh way.

Clang!

Web copy:
(Bumper Plate FAQ)

Why bumper plates?

The “end state” of the Olympic lifts is overhead or at the shoulder. Many lifters drop the weights from overhead. Since bumper plates are almost entirely rubber, being dumped from the shoulder or overhead will not damage the weights, bar, floor, bystanders, the lifter, etc.

Drop Them!

Web copy:
(Bumper Plate FAQ)

Can I drop the 10 pound bumpers like I see my favorite athletes do?

Drop away. We are confident that our 10 pound bumper plates can handle the abuse, and they are backed by our fully comprehensive warranty for 1 year just in case.

Durometer

Web copy:
(Bumper Plate FAQ)

What does durometer mean?
Durometer is a measure of hardness of a material. It ranges from 0-100, and the higher the rating the harder the material, and the higher the material’s resistance to indentation.

Anything above 65 is acceptable for bumper plates. Our plates are considered to be excellent.

Durometer Rating

Web copy:
(Bumper Plate FAQ)

Why do different weight bumper plates have different durometer readings?

In general, the lighter bumper plates have a higher durome-ter reading because they need to be more rigid to withstand the stress of being dropped.

Heavier plates have more surface area to distribute the stress, so they do not need to be as hard.

Ten Pounders

Web copy:

(Bumper Plate FAQ)

Why are the ten pound bumpers narrower than all the rest?

The ten pound bumper plates are purposefully 5mm narrower than the other bumper plates so that when you have 10’s loaded on the bar, plus other bumpers, the 10 pound plates impact the ground a split second later than the other bumpers.

Since the 10 pound plates have the least surface area and are thus the weakest bumpers, this saves stress on your 10 pounders!

This is from a series of visualization images that were created to accompany web copy to help communicate and describe the product in a fun way.

Bumper Smell

Web copy:
(Bumper Plate FAQ)

My bumpers smell. Do you carry bumpers that don’t smell?

Sometimes the bumpers smell due to the way that they are made. It isn’t permanent.

In the Sun

Web copy:
(Bumper Plate FAQ)

The best remedy is to let them air out in the sun for about 5 days.

Mini Barbell

Web copy:

OSO Mini Bar Barbell

….If you have kids intrigued about barbell movement, give them this OSO Mini Bar Barbell, its way cooler than a plain old PVC pipe!

The diameter of the bar it perfect for tiny kid hands so they can easily start practicing their hook grip!

This bar is great to teach proper mechanics and consistency to ensure proper movement throughout childhood, adolescence, and life!

1. This bar weighs only 5 lbs making it a great beginner’s bar.
2. Has a 7/8″ (22.2mm) diameter bar with knurling, for smaller hands.
3. Sleeves fit Pro, Elite, and Mighty collars.
4. One year warranty

Wash

Web copy:
(Bumper Plate FAQ)

My bumpers are greasy? How can I get the grease off?

The bumpers are greased as a part of the manufacturing process. Sometimes the factory doesn’t clean the plates well enough.

Here’s what we do to de-grease these bad boys:
We wash the bumpers about 3 times, with paper towels, soap, and water.

HubSpot partner marketing agency Email Sign up forms

Illustrated email of Noah Kagan at sumo.com

For fun, and because Noah Kagan (at sumo.com) is nifty, I illustrated an email sent out by him.

You’ll need support.

You can’t have babies without a partner. It’s the same for everything in life. Get people around you to be there when you need them. The people in my life: Adam, Natalie, JR, Seth, Brian, Neville, Chad, Anton, all the Sumos, parents, you my dorky readers, and more!

Clear goals are the only way to get what you want.

I want to do a handstand this year. It’s freaking hard. Don’t glare at me you freaking yoga-hipster who can do some magic shit.

So I wrote my goal down on a piece of paper, added it to my calendar, and make sure it’s in front of me every freaking day. Then my buddy Chris sent me his handstand plan and I follow it. Each day it gets a bit easier.

You have to know your final destination and have a plan to get there to accomplish anything in life.

Surround yourself with people who are better than you.

I joined a ping pong league and I lose every week.

Normally when I play my friends, I completely dominate them. While it feels nice to win, losing and being around better players helps me elevate my game.

Multiply yourself…
SumoMe has grown from 5 to 20 people. There’s NO way we could be anywhere close to where we are without the dream team we’ve assembled.

In your company, multiply yourself (and therefore your business) by hiring people better than you. Name any company you admire and recognize that it’s all the excellent people supporting a great vision that make the business a reality.

Illustrated email of Noah Kagan at sumo.com

For fun, and because Noah Kagan (at sumo.com) is nifty, I illustrated an email sent out by him.

You’ll need support.

You can’t have babies without a partner. It’s the same for everything in life. Get people around you to be there when you need them. The people in my life: Adam, Natalie, JR, Seth, Brian, Neville, Chad, Anton, all the Sumos, parents, you my dorky readers, and more!

Clear goals are the only way to get what you want.

I want to do a handstand this year. It’s freaking hard. Don’t glare at me you freaking yoga-hipster who can do some magic shit.

So I wrote my goal down on a piece of paper, added it to my calendar, and make sure it’s in front of me every freaking day. Then my buddy Chris sent me his handstand plan and I follow it. Each day it gets a bit easier.

You have to know your final destination and have a plan to get there to accomplish anything in life.

Surround yourself with people who are better than you.

I joined a ping pong league and I lose every week.

Normally when I play my friends, I completely dominate them. While it feels nice to win, losing and being around better players helps me elevate my game.

Multiply yourself…
SumoMe has grown from 5 to 20 people. There’s NO way we could be anywhere close to where we are without the dream team we’ve assembled.

In your company, multiply yourself (and therefore your business) by hiring people better than you. Name any company you admire and recognize that it’s all the excellent people supporting a great vision that make the business a reality.

Boring Case Study  🙁
Before

This image was NOT made by me. It represents what I had to work with to create a better document. No one wanted to look at this.

Marsh Method Case Study  🙂
After

This is the case study after I recreated it visually.
Everyone loved it and quickly understood the product.

Animated GIFs

Web Analytics Sketches